Introduction to Business BSAD 1001
Success Powered by AI *
Transform your business education with Dr. Lennon's all new innovative business course that integrates AI tools with traditional business concepts .
Learn artificial intelligence for market research, financial analysis, and business strategy while building a portfolio of real-world projects to enhance your career and set you on the path to financial freedom.
*Legal Disclaimer:
Participation in this course does not guarantee that any student will become a millionaire, achieve a specific income level, or obtain any particular financial outcome. All examples, case studies, and discussions and projects for educational purposes only and do not constitute financial, investment, or legal advice.
Course Overview
1
Open Source
Use free AI tools that build on the core textbook "Introduction to Business" from Open Stax Foundations.
2
Custom Learning Solutions
Create your own ChatBot using course content to help you learn better.
3
Project-Based Approach
Learn to use AI tools for business by working on real projects that will help your career.
4
Anti-Cheating Focus
Build thinking skills through your own research and hands-on work that drives new ideas.
Learning Objectives
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2
3
4
5
1
Create
Business projects demonstrating AI integration
2
Evaluate
AI-driven business models and ethics
3
Analyze
Business cases using AI-enhanced research
4
Apply
AI tools for business ideas and market analyses
5
Explain
AI's role in business strategy and decisions
Our learning objectives align with Bloom's Taxonomy, building from foundational knowledge to advanced creation skills.
Course Structure
1
Module 1: Foundations of Business & AI
Five weeks covering business fundamentals and AI's revolutionary impact on industries.
  • Business basics with AI integration
  • Market research using AI tools
  • Ethical considerations in business AI
2
Module 2: AI-Driven Strategy & Operations
Five weeks exploring how AI enhances business processes and marketing.
  • AI-powered marketing campaigns
  • Automation and operational efficiency
  • AI in entrepreneurship and strategy
3
Module 3: Business Innovation & Capstone
Five weeks applying knowledge through showcase-ready projects.
  • AI in law and predictive analytics
  • Future job markets
  • Employer-ready portfolio development
Module #1 Foundations of Business & AI
Module #2 AI Driven Strategy & Operations
Module #3 Business Innovation & Capstone
Project-Based Learning & AI Tools
Student Deliverables
  • Business plans
  • AI-powered market research
  • Financial models
  • AI-generated marketing campaigns
  • Public-facing portfolios/blogs
AI Resources
  • Text: ChatGPT, Claude AI, Perplexity
  • Research: Google Trends, OpenAI API
  • Financial: Excel AI, QuickBooks AI
  • Marketing: Jasper AI, DALL·E, Canva
  • Management: Notion AI, Trello AI
Preventing AI-Based Cheating
Original Sources
Require proper citations and verification of sources.
Hands-On Projects
Assign practical work instead of just essays.
Peer Collaboration
Encourage teamwork and portfolio-building.
Fact-Checking
Teach verification skills using RAG technology.
Capstone Project & Course Summary
1
1
AI-Powered Portfolio
Create a complete business portfolio showcasing AI integration
2
2
Market Analysis
Conduct AI-enhanced research on target markets
3
3
Business Models
Develop AI-generated business strategies
4
4
Public Showcase
Build a blog or website demonstrating your work
Students leave with marketable AI skills and portfolios to share with employers. Sign up now to access course materials and start exploring AI tools!
Faculty Course Prep -
AI Integration Plan
Step 1: Content Conversion
Convert OpenStax textbook content into an interactive LLM format.
Step 2: RAG Implementation
Implement Retrieval-Augmented Generation for accurate information sourcing from university library.
Step 3: Interactive Tools
Obtain software access for student interaction via chatbot or AI-powered research tools.
Step 4: Hands-On Projects
Provide practical projects using AI-generated data insights.